Annual research
Understanding mindsets and how they’re changing
Our core research programme aims to capture and deepen understanding of the Irish publics evolving understanding, perceptions, motivations and barriers to action relating to circular living.
Test and learn
Trialing approaches to understand what works
We design and run a programme of innovative campaigns and activities that helps us understand what motivates and mobilises different audiences to further their understanding and action on circular living.
Translating insights
Making circular easy to understand for everyone
We translate these findings into strategic reports that share the insights and what they mean, and use these to inform the development of toolkits, training and supports that help circular communities grow their engagement.
Sharing knowledge
Working with partners to unlock impact
We share knowledge and work on collaborative projects with a wide range of national and international partners. Our aim is to share our knowledge, our channels and our platform to unlock greater impact and accelerate our shift to a circular economy.